What Is LEGO?

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The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name – which comes from the Danish phrase meaning to always “play well” – encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O’Connor descr…
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Category SKU ZGAR-9780593092941 Availability Out of stock
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The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name – which comes from the Danish phrase meaning to always “play well” – encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O’Connor describes how a simple concept – small plastic bricks that snap together – morphed into a cultural phenomenon.