Description
The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name – which comes from the Danish phrase meaning to always “play well” – encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O’Connor describes how a simple concept – small plastic bricks that snap together – morphed into a cultural phenomenon.