USD ($)
EUR (€)
Read Me
Backorder Item Notice
Please note the expected date shown above is a guideline only. Backorder items will typically arrive within the next 2 months, however, in some instances they may take longer. Any orders that contain a Backorder Item will not be dispatched until all items in the order are available. Please keep this in mind before you place any orders that contain both in-stock and Backorder items. Please place a separate order to receive in-stock item(s) sooner!
We unfortunately cannot guarantee that restock/pre-order lines will arrive by Christmas.
For more information please see our Backorder FAQs.
You could earn
1489 Victory Points
with this purchase
Related Products
Description
If youve ever struggled to craft a powerful message that really hits the spot, youll know its harder than it looks. Wouldnt it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets?
Well thats exactly what youll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers.
Includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.